OUR BRAND STORY

"I started Furrytail with two close friends who share the same passion in animal rescue in Hangzhou, China in 2018. My love for pets started with my first childhood cat Furry. Fast forward to 2022, I have 18 cats and 4 dogs (yea I am a pet maniac) and I namedthe company Furrytail after Furry. At Furrytail, all our team members are pet owners. So we naturally have the furry babies' best interests at heart. We are proud to have delivered pet-care products to 110 million homes across the world. My vision is to foster better pet-human relationships and leave my footprints on the shared experiences between pet owners and their furry babies all around the world.”

“As a founding partner and a startup business leader, I have to equip myself with innovative and sustainable thinking skills. Nowadays, when social impact becomes crucial to business development, it is essential for Furrytail to understand how social responsibilities connect with sustainable business. Environmental factor is always one of the key factors that forms our decision-making process. To be responsible for the people we loved and for the society we stand for is something we care the most. That being said, we will continuously upgrade our materials and ingredients, and make sure they are compliant with the Green Standard and are free of harmful substances. Reputation is hard to build but easy to tear off. Furrytaill is giving away short-term benefits to exchange for long-term reputation and return. The ultimate goal for Furrytail is to provide cat owners with a comfortable and healthy lifestyle. This will help the society to solve issues regarding both social and physical imbalance of the relationship between pets and human beings.”

CEO of North America Co-Founder

Aries Wu


All furrytail products
are made with love.

We are true animal lovers, and we study pet behaviors closely. We know their routines and habits well. We develop food and treats with NASA-approved human grade ingredients. We make all our toys and supplies for the furry babies based on research findings in collaboration with top pet behaviorists. Premium quality and attention to details are our love languages.



It all started with
a cat named Furry.

All our team members are pet owners. We have dedication for the furry babies imprinted in our DNA. We live and breathe caring for them. In 2018, Freya started Furrytail with two fellow animal rescue community leaders in Hangzhou, China. And this all started with the companion of Freya' s childhood kitten Furry. We don' t just sell products. We deliver to your home a token of love and shared experiences for you and your furry baby.


Design to fit
your home
and your style.

We love our pets and we know you do too. Pets are not just cats or dogs. They are part of our life. The market does not lack pet products but great pet products with style are still rare finds. We strive to change that by offering you, the pet owners, premium quality and style. We want whatever you' II get from us to fit well into home and with your own style.

WE ARE CAT PEOPLE

All of our team members are cat lovers and cat parents. Our founder even have 8 cats. She is commited to girlspower as well. We found we could barely see a brand specially for cats' all day life and cat people before.

Here comes Furrytail, a cat lifestyle brand with modern design and professional care. Furrytail is aim to build happy and healthy lifestyle between cats and people.

So we design not just for your cats but also for you, cat friends. We would love to hear from your story, so say hello to us and join our social media community!

GIVE BACK & DONATION

All of our products are pet, people, planet friendly. During Covid-19, we have donated over 3 tons of cat food to shelters. Helping shelter cats would be our forever mission. Your love of Furrytail would be encouraging.

RECOGNITIONS &
COOPERATIONS

The premium wet food and treats with no grain and complete nutrition for all-age cats is made locally with fresh real ingredients. Wild susutainable source and minimally processed raw food. We do care about environmental friendly and cage-free food source. All the food meets the AAFCO (Association of American Feed Control Officials) standards.


MORE

You can also find modem designed bed, bowls, backpack and about cat lifestyle at furrytail.net for you and your furry friends! So learn more about our collection and shop now! Subscribe our newsletter and we offer 5% off for your first order.
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